The media plays an important role in public health: communicating information, educating the public, serving as an avenue for discourse on a given topic. At worst, reporting by the media and particularly social media may fuel xenophobia as described in this February 3 LA Times article. While we don’t know yet the scale and magnitude of the novel coronavirus globally and in the United States, it is likely that the fear of the unknown is contributing to our perception that the risk is greater than it actually is in the US. This January 31 LA Times article nicely points out what we do know, which is that our annual influenza epidemics a.k.a. “flu seasons” are more cause for concern among Americans. The flu may be “old news”, requiring effort by public health officials to remind people every year to get the flu shot, cover coughs and sneezes, wash hands and stay home when sick.